Life is Good® is a brand I have loved for many years. I have tees, ball caps, flip flops and more that I’ve had for years. They are a “happy” brand. One that lasts. When I received this press release about Life is Good® Celebrates Heroes of Optimism, I was very excited to share it with my readers. It’s companies like this that help show the world how we can be a better place.
Life is Good® Hat
Life is Good® Hat
Life is Good® Celebrates Heroes of Optimism
Nationwide campaign spreads the power of optimism by honoring everyday heroes; every story shared provides $1 to support childcare professionals.
Positive lifestyle brand Life is Good® announced today the launch of its Heroes of Optimism campaign to celebrate optimists who have inspired others and made a difference in their world. Every story shared will help raise funds to support childcare professionals working with the highest needs children nationwide. Stories will be collected and shared at lifeisgood.com and across social channels to #GROWtheGood.
Now through August 3rd, 2016, fans can share their Hero of Optimism story at www.lifeisgood.com/heroes, on Instagram using #GROWtheGood or via email at goodstories@lifeisgood.com. For every entry received, Life is Good will donate $1 to support childcare professionals who are everyday Heroes of Optimism for kids in need.
Life is Good was co-founded over 20 years ago by brothers Bert and John Jacobs, who were inspired by their mom, the first powerful optimist in their lives. While the brothers struggled during the early years selling t-shirts from their van, they were motivated by the inspiring letters they received from people fighting to overcome life’s biggest challenges with the power of optimism.
Bert and John Jacobs, the co-founders of the clothing company Life is Good. Via Life is Good
“For over two decades, we have been receiving passionate letters from people touched by the brand during their most challenging times,” said Life is Good co-founder Bert Jacobs. “We recently started sharing these stories with our community and were moved by the impact they had on people’s lives. That’s why today we are launching a platform where anyone can share stories of optimism and inspire others to focus on the good.”
As part of Life is Good’s expedition to uncover the great stories of optimism everywhere, they will be visiting iconic American destinations. Along the way the team will connect with partners including Lady Gaga’s Born this Way Foundation, which recently launched the most recent version of its Born Brave Survey, CorePower Yoga Boston, Watermark Conferences for Women, Boys & Girls Clubs of Boston, ALEX AND ANI, MyGym and several others. To follow the journey, connect with Life is Good on Facebook, Instagram, and Twitter.
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its annual net profits to help kids in need. To date, the company has donated over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit lifeisgood.com for more details and follow Life is Good on Twitter, Facebook and Instagram.
Via Life is Good
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation’s Playmaker program partners with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child’s development. For more information, please visit
I am receiving a Nothing Is Stronger Than Love, Life is Good® shirt. Orlando is my home base and a city I love dearly. These shirts are unique since Life is Good® is donating 100% of net profits to assist in the relief efforts. Click the image to get yours.
Make sure to join in the good life with Life is Good®
Tara began her blog in 2012 and quickly became an Online Influencer in Travel and Entertainment. Trippin' with Tara is a lifestyle blog covering all things entertainment and travel, but don't be surprised by some great food and product reviews in the mix. Read more
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Life is Good® Celebrates Heroes of Optimism
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